Five Things with PR Expert and Beauty Junkie, Monica Efman

Monica and I have known each other since college - but we truly became friends post-grad, where we had common ground as two of the very few beauty PRs to come out of Binghamton University. Monica currently works at Alison Brod Marketing + Communications with some brands you might recognize, including Bliss, IT Cosmetics, Lanolips, Nails.INC, and Saje. In this week's Five Things, she shares her morning routine and why she loves working in PR.
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Five Things with Holi Frog Co-Founder, Emily Parr

Emily Parr is not only the Founder of Poke PR, but is also Co-Founder of HoliFrog, where she’s reinventing face wash as we know it. I had to pick her brain for Five Things because I love myself a good PR-turned-brand-founder story. As a PR girl myself, there’s no story we haven’t heard, so watching a fellow publicist disrupt a category is truly magical. Read on to see what I mean.
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Five Things with Arrae Co-Founder, Siffat Haider

Siffat and I have known each other for a few years now. We originally met under the guise of PR person and influencer/podcaster (her), but she’s since added Co-Founder to her resume with her line of natural supplements, Arrae. Their Bloat capsules may be one of my favorite products of 2020 - not exaggerating. Dive into her Five Things to find out the one beauty product she re-purchases and her biggest win of 2020.
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