Five Things with PR Expert and Beauty Junkie, Monica Efman

Five Things with PR Expert and Beauty Junkie, Monica Efman

One of my favorite types of content to read is quick snackable Q&As – think @quickklist and The Cut’s Auto-Refill. But my one complaint is that so many of the ones I love to read feature the same people who are on a PR run or pushing a product. After realizing I know some pretty fucking cool people, I decided to introduce my own take – which I’m creatively calling Five Things. Check back each Friday for a new Five Things, or read past interviews here.

Meet Monica Efman

Monica and I have known each other since college – but we truly became friends post-grad, where we had common ground as two of the very few beauty PRs to come out of Binghamton University. Monica currently works at Alison Brod Marketing + Communications with some brands you might recognize, including Bliss, IT Cosmetics, Lanolips, Nails.INC, and Saje.  

I loved hearing her Five Things – there’s truly nothing like getting a PR person to dish because they know the power of including lots of details and getting specific. Keep reading to see what I mean.

Her morning routine: 

Weekdays: Wake up, scroll through Instagram and catch up on any urgent emails that may have come through overnight. Brush my teeth/wash my face. Take my dog for a walk while listening to a podcast or my audio book. Do my skincare regimen – which consists of Biologique Recherche P50V 1970, a serum that I switch depending on my skin’s needs on that given day, IT Cosmetics Confidence in a Cream Moisturizer, La Roche Posay Lipikar Balm AP+, Elizabeth Arden Ceramide Daily Youth Restoring Serum Capsules, and of course, SPF. Then I’ll grab a fruit and make myself a Nespresso oat milk latte with cinnamon and get to work while watching The TODAY Show. 

Weekends: Wake up. Head to my pilates studio for a reformer class. Come home and do some additional cardio before jumping in the shower and making a cup of Nespresso.

Her favorite part of working in PR:

I love how every day is different and there’s no “day-to-day.” I thrive in chaos and under pressure, so I love that my job has a bit of that built-in. I also am a beauty addict, so the fact that I get to test out new products, learn about formulations, and speak to so many experts is amazing. 

The one beauty product she re-purchases:

Biologique Recherche P50V 1970. ADDICTED is an understatement. And that’s coming from a beauty publicist who gets almost all her products for free. The fact that I spend $103 on this over and over again is a true testament to its power. It was introduced to me by my facialist at Rescue Spa. It totally helps even out my dry eczema-prone skin as well as my sometimes-oily T-Zone and any sun spots I get in the summer. I have the most insane before & after photo from just a few uses… safe to say I’m hooked. 

Three things on her 2021 vision board: 

  1. Health/workout motivation – I lost 60 pounds in the last year and want to hit my goal in 2021! 
  2. Travel – hopefully, that will happen safely in 2021.
  3. Saving money for a new apartment.

Her favorite book of all time:

If you ask me in a week, my answer might be different, but right now it’s The Seven Husbands of Evelyn Hugo.

You can find Monica on Instagram at @monica.efman. Also join her amazing Facebook group, where she’s created a community where product obsessees can share deals/steals/product reviews/questions. 


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