Five Things with PR Expert and Beauty Junkie, Monica Efman

Monica and I have known each other since college - but we truly became friends post-grad, where we had common ground as two of the very few beauty PRs to come out of Binghamton University. Monica currently works at Alison Brod Marketing + Communications with some brands you might recognize, including Bliss, IT Cosmetics, Lanolips, Nails.INC, and Saje. In this week's Five Things, she shares her morning routine and why she loves working in PR.
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Five Things with Holi Frog Co-Founder, Emily Parr

Emily Parr is not only the Founder of Poke PR, but is also Co-Founder of HoliFrog, where she’s reinventing face wash as we know it. I had to pick her brain for Five Things because I love myself a good PR-turned-brand-founder story. As a PR girl myself, there’s no story we haven’t heard, so watching a fellow publicist disrupt a category is truly magical. Read on to see what I mean.
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The Least Exciting Beauty Buys That Have Leveled Up My Life

In one of my most treasured beauty-focused Facebook groups, I recently posed an extremely important question: “What’s the Rolls Royce of nail clippers?” It got me thinking about the other beauty products in my life that I reach for daily - yet aren’t cutting it when it comes to quality. Think tweezers, hair ties… you get it. Here are my favorite boring beauty buys that have leveled up my daily life.
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Five Things with Arrae Co-Founder, Siffat Haider

Siffat and I have known each other for a few years now. We originally met under the guise of PR person and influencer/podcaster (her), but she’s since added Co-Founder to her resume with her line of natural supplements, Arrae. Their Bloat capsules may be one of my favorite products of 2020 - not exaggerating. Dive into her Five Things to find out the one beauty product she re-purchases and her biggest win of 2020.
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The Lifelong Habit That I’m Leaving in 2020

I recently came to the realization that I’ve been a life-long dieter. Yup, it only took about 30 years to acknowledge. If there’s a diet out there, I’ve tried it - from juicing, to the master cleanse, to keto, to macros. For as long as I can remember, my weight has yo-yoed. Here's why I'm leaving 'dieting' behind in 2020.
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